Elevating brand purpose and performance
Showcasing our impactful brand solutions
Our work reflects a commitment to delivering brand-aligned strategies that resonate. By taking a panoramic view of your brand's ecosystem, we craft tailored recommendations that incorporate insights from your team.
From defining brand purpose to executing marketing strategies, our work spans short-term projects and long-term partnerships. Discover how we’ve helped clients grow by creating authentic brand stories that engage and inspire.
Eagle Creek
“Jessica Dodson is a talented marketer, a strategic thinker and a valued teammate. I first worked with Jessica at Eagle Creek and then hired her as a consultant. She brings fresh eyes to projects and communicates openly and cross-functionally to ensure alignment on key initiatives. Her ability to gain consensus and build momentum toward positive business outcomes is impressive. She’s focused on results but also a true culture-builder. I thoroughly enjoy working with Jessica - she’s an asset to any team or organization!”
Eagle Creek has been a leader in durable adventure gear and smart organizational travel solutions since 1975, pioneering innovations like packing cubes. Following the pandemic's impact on travel, they sought my expertise to transition two staff members from merchandisers to go-to-market brand leaders.
Collaborating closely with the Marketing Director, eCommerce, Creative, and Product Development Teams, I delivered comprehensive training and support to the newly appointed team members. My focus on brand storytelling, product marketing, sustainability, and project management facilitated a quick onboarding process. Through collaboration, I equipped the team with the skills to excel, streamlining the GTM process and refining the brand’s purpose.
Comprehensive Brand Foundation: Refined the brand’s purpose, strategy, and voice, establishing a robust purpose framework that guided both internal culture and external messaging.
Positioning & Storytelling: Continued to transition Eagle Creek from a product-centric focus to a lifestyle-oriented brand through strategic positioning and impactful storytelling.
Digital Strategy Execution: Developed wireframes and creative briefs that amplified the brand purpose across all communications, including landing pages and email campaigns, ensuring consistency in messaging.
Marketing Strategy Training: Mentored the Brand Manager and new marketing team through the go-to-market process, covering essential copywriting and strategic marketing functions to increase visibility and drive sales.
Training Materials Development: Created comprehensive brand training and process documentation to facilitate future brand and marketing initiatives.
Delfast Bikes
“Jessica brings a high level of proficiency to the table, seamlessly navigating between strategic planning and detailed execution. Her ability to see the big picture while also managing the finer aspects set her apart. What makes Jessica stand out is not just her professional expertise but also her effective communication and leadership style. It’s a perfect blend of being approachable and efficient. Collaborating with her was not only productive but also very enjoyable. I wholeheartedly recommend Jessica for any role requiring a strategic thinker with a hands-on approach to marketing.”
Delfast is a leading global eBike manufacturer, renowned for producing eco-friendly bikes that hold the Guinness World Record for the greatest distance traveled on a single charge (228 miles). After relocating its headquarters from Kyiv, Ukraine, to Los Angeles, California, the company sought my expertise as CMO to drive its penetration into the U.S. market.
Collaborating closely with the Founder and Executive Team in LA, I managed a remote marketing team in Ukraine and forged strategic partnerships with U.S. agencies. This collective effort significantly boosted brand awareness, doubled website traffic, and tripled product sales within nine months through targeted PR, consumer events, and compelling content.
Brand Purpose & Values Development: Defined and implemented the company's mission, vision, and brand values, creating a cohesive brand voice and tone guide for consistent global messaging.
Market Penetration & Growth Strategy: Led product marketing innovation and go-to-market strategies, resulting in a 2.5x increase in product sales and doubled website traffic in nine months.
Remote Team Leadership: Managed a Ukrainian-based marketing team and US-based agencies, fostering collaboration through strategic planning and clear communication.
Strategic Digital Marketing Execution: Enhanced global marketing performance with tailored digital and social media strategies, achieving double-digit growth across all platforms.
Stakeholder Engagement & Organizational Design: Directed corporate communications, built relationships with stakeholders and potential investors, and transitioned personnel to new roles through effective change management.
Photography by @troyerimages
Seirus Innovation
“Jessica’s dedication to understanding and executing on Seirus’s needs made her an invaluable asset in supporting short and long-term department success plans. She not only listens, but is able to speedily evaluate and develop documents to support the collaborative process. She adapts effortlessly to needs and bandwidth, and provides positive support all along the way.”
Seirus Innovation is a leading outdoor brand, redefining comfort and warmth in winter gear for over 40 years. The brand, dedicated to creating inclusive and sustainable outdoor solutions, sought an external perspective to recommend long-term growth and marketing resources.
Collaborating with the Executive and Marketing Leadership Team, we established brand marketing goals aligned with business objectives. My contributions included developing a growth plan for headcount and providing ongoing support through new hire training and process documentation.
Brand Purpose Development: Collaborated with executives and employees to define the brand's purpose, securing alignment and buy-in from all stakeholders.
Strategic Alignment: Established marketing goals to support business objectives, transforming these into actionable initiatives and measurable metrics.
Organizational Design & Growth Strategy: Designed a five-year growth strategy that aligned brand goals with marketing operations and resource needs.
Training & Onboarding: Streamlined employee onboarding, reducing the Director's time by 35% through comprehensive training in brand, product, and digital marketing. Developed training materials and documented internal processes to enhance team efficiency for new hires.
Product Positioning & Consumer Insights: Implemented strategic product positioning to differentiate offerings and analyzed consumer behavior to refine messaging, driving engagement and loyalty.
Mindfulness Standard
“Jessica is a wonderful collaborator. Bringing her marketing expertise to program development, she took the lead in developing easy-to-understand content that helps students create business goals and marketing plans to grow their individual mindfulness practices. Jessica is driven, timely, and fun to work with! I highly recommend her.”
The Mindfulness Standard is a wellness platform offering a website and app to support Mindfulness Teachers in managing their classes and growing their businesses. Facing challenges in attracting new students, I was brought on to enhance membership value.
Collaborating with the Founder, we developed a 4-part online curriculum that trains Mindfulness Teachers in Marketing & Business Essentials. This curriculum instructs students on how to create business and marketing goals and utilize tools like websites, email, and social media to drive brand awareness and participant engagement.
Remote Class Facilitation: Co-facilitate online classes that teach international students, while encouraging personal sharing and safe feedback.
Brand Platform & Identity Development: Guide students in defining their mission, vision, and values while exploring their brand logo, visual cues, and voice.
Business and Marketing Goal Development: Lead exercises to establish measurable SMART goals and corresponding marketing tactics.
Brand Architecture, Positioning & Market Research: Walk students through organizing brand offerings and website structure. Train participants in market research tools.
Digital Strategy: Share digital marketing tools and generative AI resources to support student business growth.
Celebrating & Amplifying
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